Jesse James Garrett – Video – Why Top Execs are Starting to Care About UX Design – Mashable
Jesse James Garrett, who is a pioneer in user experience, sits down with Revolution to talk about why user experience deserves the attention of the c-suite.
When we think of UX, we often associate it with the web, software and product development. But UX is more than that.
“You’re starting to see the business leadership take a strong interest in having this experiential understanding drive product strategy decisions,” he says. “Where before those decision were purely made from a technological or operational perspective.”