Jesse James Garrett – Video – Why Top Execs are Starting to Care About UX Design – Mashable

Jesse James Garrett, who is a pioneer in user experience, sits down with Revolution to talk about why user experience deserves the attention of the c-suite.

When we think of UX, we often associate it with the web, software and product development. But UX is more than that.

“You’re starting to see the business leadership take a strong interest in having this experiential understanding drive product strategy decisions,” he says. “Where before those decision were purely made from a technological or operational perspective.”

via Why Top Execs are Starting to Care About UX Design.

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